Brooke Ybarra has been named senior vice chairman of innovation and technique on the American Bankers Affiliation and can lead the crowd’s Place of job of Innovation. On this place, Ybarra will play a key position in serving to ABA member banks stay tempo with technological innovation via figuring out promising startups and rising applied sciences that get advantages the banking business. She may also paintings with individuals and ABA colleagues to spot and suggest for insurance policies that permit for and advertise accountable innovation in banking.
“Since arriving at ABA, Brooke has inspired all people together with her working out of the banking innovation market and the demanding situations banks face in staying at the innovative,” stated ABA President and CEO Rob Nichols. “Below her management, ABA’s Place of job of Innovation will proceed its essential paintings of now not simplest figuring out the applied sciences that can form the way forward for banking, but additionally the insurance policies had to permit banks to successfully make the most of the ones applied sciences and spur further innovation.”
“I stay up for proceeding my paintings with financial institution leaders from around the nation who’re simply as enthusiastic about innovation as I’m,” stated Ybarra. “The way forward for banking is shiny, and I’m excited to be advocating for and supporting the essential paintings our individuals are doing to ship the most recent generation to their shoppers.”
Ybarra joined ABA in September 2021 as vice chairman of innovation technique. Previous to becoming a member of ABA, Ybarra labored as a senior director in international high quality at Marriott World, served as a expert with Accenture that specialize in digital bills problems, and previous in her profession labored on the CIA as a program supervisor and analyst.
Ybarra holds a B.S. in chemical engineering from Stanford College and a Grasp’s in Trade Management from McDonough College of Trade at Georgetown College.
The American Bankers Affiliation is the voice of the country’s $24 trillion banking business, which consists of small, regional and big banks that in combination make use of greater than 2 million folks, safeguard $19.9 trillion in deposits and prolong $11.4 trillion in loans.