Autodesk Appoints Dara Treseder as Chief Advertising Officer

SAN FRANCISCO, Sept. 26, 2022 /PRNewswire/ — Autodesk, Inc. (NASDAQ: ADSK) introduced the appointment of Dara…

Autodesk Appoints Dara Treseder as Chief Advertising Officer

SAN FRANCISCO, Sept. 26, 2022 /PRNewswire/ — Autodesk, Inc. (NASDAQ: ADSK) introduced the appointment of Dara Treseder as chief advertising and marketing officer, efficient on October 14, 2022. Treseder will be a part of Autodesk from Peloton Interactive, the place she serves as SVP and world head of promoting, communications and membership. As CMO of Autodesk, Treseder shall be accountable for Autodesk’s advertising and marketing technique globally, and oversee the corporate’s worldwide advertising and marketing, model & communications, world demand era, and training enterprise groups. Treseder’s experience in class creation and expertise main high-performing world advertising and marketing organizations will assist advance Autodesk’s mission to empower innovators to attain the brand new potential.

“Dara is an revolutionary, dynamic, and achieved chief–with a monitor document of turning buyer expertise right into a aggressive benefit for manufacturers. We’re thrilled to welcome her to Autodesk,” stated Steve Blum, chief working officer and government vp of Autodesk. “Together with her expertise main firms by means of transformation and driving excessive impression, artistic digital advertising and marketing campaigns, Dara shall be instrumental in serving to Autodesk ship the world’s main design and make platform to our prospects.”

“Autodesk helps tens of millions of individuals design and make a greater world for all. I’m significantly impressed by its daring mission, inclusive tradition, and genuine values,” stated Treseder. “From greener buildings to smarter merchandise to award-winning TV exhibits, films, and video games–Autodesk turns concepts into actuality. I sit up for advancing the design and make class, and serving to empower our prospects to resolve a very powerful design, enterprise, and sustainability challenges of our time.”

Previous to Peloton, Treseder was chief advertising and marketing officer at Carbon, a number one 3D printing know-how firm. She additionally beforehand served as chief marking officer of GE Enterprise Improvements and GE Ventures, and has held advertising and marketing management roles at Apple and Goldman Sachs.

In 2022, Treseder was acknowledged by Forbes as the highest CMO on its World’s Most Influential CMOs listing. She’s additionally acquired recognition from Adweek (Model Genius; Girls Trailblazers), Enterprise Insider (High 25 Most Revolutionary CMOs), Inc. (30 Inspirational Girls to Watch in Tech), and is a member of the Promoting Corridor of Achievement, the premier trade recognition for leaders making a big impression within the trade and of their communities.

An advocate for public well being, Treseder serves as chair of the board of Public Well being Institute and is a board director at Robinhood. Treseder holds a Bachelor of Arts cum laude with highest honors from Harvard College and a Masters of Enterprise Administration from Stanford College.

About Autodesk
Autodesk is altering how the world is designed and made. Our know-how spans structure, engineering, building, product design, manufacturing, media and leisure, empowering innovators in every single place to resolve challenges large and small. From greener buildings to smarter merchandise to extra mesmerizing blockbusters, Autodesk software program helps our prospects to design and make a greater world for all. For extra data go to or observe @autodesk.

Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or associates within the USA and/or different international locations. All different model names, product names or logos belong to their respective holders. Autodesk reserves the correct to change product and companies choices, and specs and pricing at any time with out discover, and isn’t accountable for typographical or graphical errors that will seem on this doc.

© 2022 Autodesk, Inc. All rights reserved.

SOURCE Autodesk, Inc.

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