If you’ve been following our blogs, you know our products satisfy the goals of marketing. In other words, they help companies keep the clients they have while also helping them gain new ones… and they do it exceptionally well.
For instance, check out this testimonial from one of our clients.
“We have worked with the MediaFast team since the middle of 2017 when we first tested their video brochure mailer against our control creative for one of our long standing multi-channel direct mail campaigns. Their video brochure outperformed our control increasing orders by 79.4%.” — J. Parks
While this is true for Video Boxes as well as Video Brochures, Video Mailers and Point of Purchase Displays with videos in them, this post mainly focuses on Video Boxes.
How Video Boxes Satisfy The Goals Of Marketing
So, what makes them highly effective?
First, they include a video. It’s like there’s a TV inside them, which makes them fascinating to most recipients, and it makes messages tangible. As a result, the entire piece is more interesting and effective.
In addition, they shorten sales cycles. How? Because studies show that 90% of consumers say videos strongly impact their purchasing decisions and 80% say they’re more likely to buy a product they’re already considering buying after watching a video about it. Wouldn’t you love to have that working in your company’s favor?
At the same time, since they include product samples and/or gifts — which further enhance their influence — there aren’t many better ways for companies to impress their target audience.
And finally, Video Boxes feel like gifts when recipients receive them. Then, after the video content works its magic, they usually can’t resist showing what they’ve received to others who influence their decisions.
What other type of marketing does that?
How Videos Outperform Other Marketing Strategies
As you probably already know, video marketing has outperformed other strategies for many years now. The way videos connect with viewers makes a huge difference. They’re also more efficient than motionless content. In addition, since people generally don’t read as much anymore, videos have become the most preferred method for consuming information.
Furthermore, the fact that they offer immediate satisfaction skyrockets their impact. For example, someone can watch a 20 second video and learn as much about a person, place or thing in substantially less time than it would take them to read the same information.
All the while, videos escalate trust because it’s simply easier for consumers to believe what they see and hear than it is to believe what they only read. If you’re like most of us, you can relate…
Case Study: Domo, Inc.
Domo, Inc. is located in American Fork, Utah. With their software, they help businesses modernize themselves with processes driven by data. They also help them improve their internal data utilization while growing their external data value. Since their software is so effective, companies use it around the world.
With respect to their marketing, a few years ago they were struggling to get the number of responses they were hoping to receive from their ads. Looking for a way to make improvements, they collaborated with MediaFast to design an HD IPS Video Box, and their response rate improved drastically.
In a nutshell, their Video Boxes included a pair of high end socks, a personalized video message, and a business card from each prospect’s assigned sales rep. They were delivered to key executives, and the campaign worked so well that it became necessary for their marketing team to stagger the delivery times further apart. Otherwise, their sales team couldn’t keep up with the demands for all of the product demonstrations that were requested.
Get An Amazing Video Box From MediaFast
According to feedback we’ve received, Video Boxes satisfy the goals of marketing. In addition to going hand in hand with how advances in technology have changed the way companies advertise, businesses love the outstanding ROI they produce.
At the same time, with respect to the phrase “Presentation Is Everything”, Video Boxes blow away other marketing techniques… especially when it comes to giving away samples and gifts.
With that said, we understand the impact gifts and samples make on a target audience. And with our video presentation products, we know what it takes to maximize that impact.
Also, to ensure the best quality and reliability, we only use brand new, Grade A components in everything we sell. Plus, we offer a full one year warranty and a complete mailing solution so our clients can remain focused on what they do best.