I Lastly Bought Into Google After Being Rejected 10 Occasions

Tennessee Watt is a 28-year-old London-Primarily based advertising and marketing supervisor at Google. She utilized…

  • Tennessee Watt is a 28-year-old London-Primarily based advertising and marketing supervisor at Google.
  • She utilized over 10 occasions earlier than lastly getting in and says tweaking her résumé to deal with transferable abilities made all of the distinction.
  • Watt used the X-Y-Z format, networked to get a referral, and refined her interview elevator pitch.

From a younger age, I at all times had a robust affinity towards know-how and the web.

Straight after faculty, I went to grad college for enterprise and specialised in technological innovation. Regardless of having no technical abilities, I used to be assured that my grades for courses like “The Economics of Info and Mental Property” could be sufficient to assist me break into the tech business. 

However the aggressive panorama for giant tech jobs proved to be very difficult to navigate. The primary few years after commencement I labored in advertising and marketing company roles and incessantly tried and did not get job presents from tech firms. I used to be virtually out of hope. 

I used to be significantly interested by Google due to its international, wide-reaching influence, and I additionally felt it was synonymous with each creativity with know-how, each of that are my largest passions. I utilized over 10 occasions post-graduation, and all of my functions have been unsuccessful.

After I determined to use for a ultimate time, I used a stable technique that concerned figuring out the transferable abilities I had gained to date and figuring out the simplest solution to talk them. 

I lastly landed my dream job simply 4 years out of undergrad as a product marketer at Google, all with out a tech background.

Here is the résumé technique that labored for me:

Tennessee Watt's resume

My résumé.

Tennessee Watt

1. Optimize your résumé utilizing the X-Y-Z format

My first step was to enhance my résumé to satisfy Google’s requirements. Beforehand, I had tried to tailor my résumé to every job description, however I knew there was extra I may do to strengthen my functions. I used the X-Y-Z format to construction each bullet level on my résumé, based mostly on a tip from a training doc I obtained from a Google recruiter (through a careers non-profit):

“Achieved [X] as measured by [Y], by doing [Z].” 

For instance:

  • Achieved 700 extra video views of UNPRI Local weather Week 2019 marketing campaign than with earlier campaigns, by focusing on hashtags like #CoveringClimateNow that have been being utilized by goal audiences (e.g. journalists) throughout Local weather Week.
  • Achieved a CTR of 6% on a LinkedIn marketing campaign (over 5 factors greater than the typical LinkedIn CTR) by recommending viewers focusing on strategies that reached senior professionals at FTSE 100 banks.

Utilizing this format will guarantee that you’ve got mentioned the work you’ve got accomplished, its influence (within the type of metrics), and the strategy taken to attain these outcomes. Moreover, I opted to spotlight my key achievements utilizing italics, however formatting them as daring or in one other colour is equally efficient. I additionally inserted hyperlinks to a few of my work, together with my inventive portfolio and an influencer marketing campaign I might helped to steer. 

Whereas, apart from a brief internship, I had no expertise at a tech firm, I used to be in a position to showcase my ardour for the tech business by revealing my abilities with utilizing digital instruments and platforms. Plus, I made certain to spotlight a few of my experiences exterior of labor, like mentoring college students and becoming a member of my alma mater’s advisory board. Utilizing these techniques helped me stand out as a inventive, competent and well-rounded applicant.

2. Community relentlessly 

One other key issue that helped me get into tech was that I might spoken to a many individuals as I may about their profession paths. Many tech firms provide career-focused networking occasions, which give alternatives to talk with their workers in addition to attend seminars targeted on their utility processes. I used to be lucky to realize a spot on a careers program by the non-profit Sponsors for Instructional Alternative, the place I spent a number of days on the Google workplace studying about all of the totally different profession choices accessible.

Whereas attending these occasions I made an effort to ask workers questions like, “What abilities helped you get your place?” and “What does a day in your function contain?”. Getting solutions to questions like these may also help you to determine any gaps in your skillset that you just would possibly want to enhance. You may additionally be capable of determine the sorts of roles that fit your pursuits, versus ones which may not be a robust match. 

As soon as I knew I wished a product or model advertising and marketing function in tech, I used to be in a position to community much more strategically in area of interest teams. I joined the “Product Advertising Alliance” and “Women Who Strategize” Slack teams to satisfy individuals working in these particular areas.

3. Apply with a referral

One of many advantages of networking constantly is that I used to be in a position to acquire a referral from a pal, a Google worker, that I had met at a Google networking occasion a few years earlier than. I made certain to remain involved together with her by checking in on LinkedIn and posting incessantly to showcase my rising abilities and expertise. The consequence was that she was eager to refer me after I requested, as she remembered my skills and areas of experience.

A referral is often a hyperlink, despatched by a present worker that may mean you can apply to as much as three jobs with an endorsement from that worker. The good thing about utilizing a referral is that it may enable you to face out amongst different candidates, guaranteeing that your résumé will probably be seen by a recruiter.

Some suggestions I’ve for securing a referral to an enormous tech firm are:

  • Look on LinkedIn to seek out individuals at your goal corporations working within the positions you are interested by. Connect your résumé and ensure your LinkedIn profile is in good condition earlier than sending them a message asking for a referral.
  • Do not attain out chilly to somebody you do not know with out highlighting an space of widespread floor. This may very well be a shared alma mater, a earlier firm you’ve got each labored at, and even an affinity group or id.
  • All the time state why you assume the roles are a great match for you. Tech workers do not need to waste time referring individuals who aren’t acceptable for the positions they’re making use of for.
  • When you do not presently have individuals in your community who may refer you to your goal tech firm, discover different methods to attach with some, like becoming a member of your faculty’s alumni affiliation or the alumni community of an organization you’ve got labored at.

4. Put together an elevator pitch for interviews

Nearly each interview course of has a “Inform me about your self”-style query. The aim of this query is to assist the interviewer to study extra in regards to the pursuits, abilities and achievements you’ve got which are most related to the place you’re making use of for. It is also a possibility so that you can spotlight a little bit of your character, private values, and the influence you care about making on the planet

I created a 5-minute elevator pitch to answer this query in a succinct and memorable manner. Right here is the template I used: 

“Whats up, I am [name]. I am presently a [current role] at [company] the place I present [product or service area] for [target user].

On this function, I apply my abilities in [3-4 skills most relevant to the job description]

My main contributions to the workforce are [3 examples of contributions — below were mine]:

  1. Creating and advising on focused digital campaigns that attain related audiences and alter their habits
  2. Offering strategic recommendation on greatest practices for natural social media channels similar to LinkedIn and Twitter
  3. Serving to to develop the company by growing new enterprise pitches and digital advertising and marketing campaigns

A current win I might wish to share is that I [action verb] [task completed] by [approach taken]. The results of this was that I used to be in a position to obtain [business impact quantified]

Previous to my present function, I used to be a [previous role] at [previous company]. Whereas there, I [daily responsibilities and business impact].

In school, I studied [name of major]. I obtained a [grade] for my [thesis / class / degree] on [subject].

General, I feel my strengths in [3 examples of competencies] strategizing B2B campaigns and occasions, coordinating tasks, growing range and inclusion initiatives could be an excellent match for [name of position].” 

Discovering a job in tech could be a problem, however a strategic strategy that considers the ideas above, can go a great distance in boosting your possibilities of touchdown the function of your desires.

If I may return to the primary time I utilized to a tech place, I might have requested a referral from a present worker, made an effort to study extra about my very own strengths, passions and areas for development, and performed extra analysis on the sorts of roles that is perhaps a great match for me.

My journey into tech was by no means linear, however by figuring out the transferable abilities I might acquired alongside the best way, I used to be in a position to craft a story that illustrated my potential to thrive within the business. 

Promote your self, work laborious, and most significantly, know that it is attainable.

Tennessee Watt is a advertising and marketing supervisor at Google and a range, fairness and inclusion marketing consultant at Tennessee Watt Consulting.

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